About NAII — A Riyadh Furniture Maker

Omar Al-Nasser in the workshop — Omar, on the floor he still walks every morning

A note from the founder

I only ever wanted one chair made properly.

In 2015 I waited five months for a majlis set and took delivery of the wrong fabric. The replacement took eleven more weeks. Nobody could tell me where my furniture was, because nobody actually knew — it was in four buildings, and none of them were the showroom's.

I bought a saw. I rented a unit on Al Kharj Road that was too big for what I could build and too small for what I wanted to. The first year we made thirty-eight pieces and I delivered most of them myself.

What I learned in that first year is the whole company: if you do not own the bench, you cannot promise a date. Everything else — the catalogue, the showroom, the forty-six people — came after that one idea and because of it.

If you are reading this before ordering, come and stand in the building. Ask anyone on the floor what they are making. They will know, and they will tell you, and that is the whole argument.

Omar Al-Nasser

Founder

PlaceholderStand-in photography — stock images, not NAII's own work. They hold the crop and the layout until the shoot.

How it happened

Three rooms, in the order we built them.

The company grew backwards compared with most furniture brands: the workshop first, then the catalogue, then somewhere to sell from.

Timber stacked in a small workshop unit — The first timber delivery, before there were racks to put it on

2016

A unit, a saw and four people

Six hundred square metres on Al Kharj Road, most of it empty. One second-hand panel saw that needed re-calibrating every Monday.

Thirty-eight pieces that first year, all majlis seating, all for people who knew somebody who knew Omar.

A craftsman working timber at a bench — The joinery benches, after the second expansion

2018

Upholstery moves in

We had been driving frames across Riyadh to an upholsterer and back. Every trip added a queue we could not see and could not promise around.

Nine upholstery stations went into the next room. Lead times halved that quarter and have never gone back up.

A maker beside a large finished piece — The showroom shares a wall with the factory floor, on purpose

2021

Somewhere to sell from

Three years of building before we had a showroom, which every consultant told us was the wrong order.

It is the reason a consultant here can answer a question about a joint — the bench is through the door behind them.

PlaceholderStand-in photography — stock images, not NAII's own work. They hold the crop and the layout until the shoot.

How we got here

Ten years, one address.

We have expanded the building four times and never moved out of it.

2016
A unit on Al Kharj Road
600 m², four people, one second-hand panel saw. Thirty-eight pieces built in the first year, all of them majlis seating.
2018
Upholstery comes in-house
We stopped sending frames across town and put nine upholstery stations in the next room. Lead times halved that quarter.
2021
The showroom opens
Three years of building before we had anywhere to sell from. The showroom shares a wall with the factory floor, on purpose.
2023
Trade and projects
First hotel contract — ninety covers in fourteen weeks. It taught us to schedule properly, which every private client has benefited from since.
2026
8,400 m², 46 people
Joinery, upholstery, finishing, photography and dispatch, all still reachable from the same corridor.

What we hold to

Three rules we don't bend.

Every furniture company says it cares about quality. These are the three specific things we refuse to trade away, including when it costs us the job.

The frame is mortised
Never stapled, never glued-and-hoped. A stapled frame survives the showroom and fails in year four. Ours are cut to interlock, which is slower on the bench and quieter in your living room.
Nothing is subcontracted
If we cannot make it in this building, we do not sell it. That narrows the catalogue and it is the reason we can promise a date and then keep it.
The price holds
The number we quote is the number you pay. Changing a fabric or a dimension mid-build does not reopen the invoice unless it changes the material cost, and we tell you before it does.

Who decides what

Five people, and what each one owns.

Small enough that you can find out who made a decision, and ask them why.

Omar Al-NasserFounder — design and what we refuseSince 2016

Abdulrahman Al-ZahraniHead of joinery — every frameSince 2017

Hessa Al-MutairiUpholstery — fabric and fitSince 2021

Ibrahim SalehProduction — the schedule and the datesSince 2018

Tariq NasserDelivery and install — Kingdom-wideSince 2019

Yousef HaddadFinishing — the last five coatsSince 2020

PlaceholderStand-in photography — stock images, not NAII's own work. They hold the crop and the layout until the shoot.

Inside the building

Four rooms and a corridor.

You can walk all of it in ninety seconds, which is exactly why a frame that fails inspection on Tuesday is re-cut on Tuesday.

Kiln-dried timber stacked on racks — Timber storeKiln-dried walnut and oak, held in stock

A joiner at the bench — JoineryFourteen benches, six machines

An upholsterer at work — UpholsteryNine stations, hand-stretched

A craftsman working in the finishing room — FinishingDust-sealed, five hand-rubbed coats

Tools hanging on a workshop wall — The tool wallEverything sharpened on Thursdays

The workshop floor with the team at work — DispatchWrapped, loaded, and carried in by our own crew

PlaceholderStand-in photography — stock images, not NAII's own work. They hold the crop and the layout until the shoot.

Where it comes from

Every material, and who we buy it from.

Most furniture brands will not tell you this. Publishing it is a commitment: if we change a supplier, this page changes with it.

American WalnutPennsylvania, United States
FSC-certified mill, kiln-dried to 8%
European OakCroatia and Slovenia
Two mills, alternating by season
Belgian BoucléKortrijk, Belgium
One weaver, twelve colourways held for us
Full-grain LeatherTuscany, Italy
Vegetable-tanned, three finishes
Riyadh LinenRiyadh, Saudi Arabia
Woven locally — our only local textile, so far

Suppliers and certifications listed here are placeholders. Confirm each one with the supplier, and keep the certificate numbers on file, before this page goes live.

Made in Saudi Arabia

Local content, meant literally.

Made-in-Saudi is a label a lot of importers wear lightly. Here is what it means in our case, in numbers a procurement officer can check.

100% built in the Kingdom
Every frame cut, joined, upholstered and finished at Al Kharj Road. We import raw material, not assembled furniture, and the customs paperwork shows it.
46 Saudi-based jobs
Joiners, upholsterers, finishers, drivers and showroom staff, all employed here. Training is paid and on the clock, which is how somebody moves from delivery to the bench.
Ready for government tender
Local-content documentation, commercial registration and VAT records are kept current for public-sector and hospitality procurement. Ask and we will send the file the same day.

Said elsewhere

What other people wrote.

Coverage of the workshop rather than the catalogue, which is the part we would rather be known for.

The rare Riyadh furniture house that will show you the bench before it shows you the price list.

Design RiyadhMarch 2026

Ninety covers in fourteen weeks, made eight kilometres from the hotel they were built for.

Gulf Hospitality ReviewJanuary 2026

A local maker doing the unglamorous thing properly: mortised frames, held dates, and a warranty that outlives the trend.

Saudi InteriorsNovember 2025

Placeholder coverage. Replace with real press, with permission and a link to each original piece, before launch.

2016

Year the first workshop opened

46

People on the floor today

2,900^pieces

Built in the last twelve months

100^%

Made in the Kingdom, start to finish

A furniturecompany thatkept its factory

I only ever wanted one chair made properly.

Three rooms, in the order we built them.

A unit, a saw and four people

Upholstery moves in

Somewhere to sell from

Ten years, one address.

A unit on Al Kharj Road

Upholstery comes in-house

The showroom opens

Trade and projects

8,400 m², 46 people

Three rules we don't bend.

The frame is mortised

Nothing is subcontracted

The price holds

Five people, and what each one owns.

Four rooms and a corridor.

Every material, and who we buy it from.

Local content, meant literally.

100% built in the Kingdom

46 Saudi-based jobs

Ready for government tender

What other people wrote.

Come and sit in it first.

We are still building this one.